increasing CTR ads with Section Targeting

29 December 2011

Posted by gumbung on 2:21 PM

before performing the target section, my ads are always under 0.0x dollars. with so great impresion, still click on ads gained less. why? because the ads that appear on our website are not the same as the content. try to imagine you as a visitor. go to the web that contains tips about phones, but the ads that appear, talking about home. you want to click on those ads? 

this is section targeting works, you may see what's google talk about Section Targeting:

Google AdSense ads are automatically targeted to the content of your webpage, but sometimes you may want to emphasize or downplay certain sections of your page - for example, you may want to emphasize the first paragraph of your article or ignore your menu bar.

Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.
To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.
The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:

<!-- google_ad_section_start(weight=ignore) -->

With these tags added to your HTML code, your final code may look like the following:

<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->

This is the text of your webpage. Most of your content resides here.

<!-- google_ad_section_end -->
 </body>
</html>

You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.
In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or no ads at all. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site's relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.

that's it google said! now we going to implementation the code to our template blog:

Follow these steps to do it.

1.Log in to your dashboard--> layout- -> Edit HTML

2.Click on "Expand Widget Templates"

3.Scroll down to where you see this:

<b:includable id='post' var='post'>
<div class='wrapfullpost'>
  <div class='post hentry'>
    <a expr:name='data:post.id'/>
    <b:if cond='data:post.title'>
      <h3 class='post-title entry-title'>
     <b:if cond='data:post.link'>
       <a expr:href='data:post.link'><data:post.title/></a>
     <b:else/>
        <b:if cond='data:post.url'>
          <a expr:href='data:post.url'><data:post.title/></a>
        <b:else/>
          <data:post.title/>
        </b:if>
     </b:if>
      </h3>
    </b:if>


4. Now replace above code with below code.

<b:includable id='post' var='post'>
<div class='post uncustomized-post-template'>
<a expr:name='data:post.id'/>
<b:if cond='data:post.title'>
<h3 class='post-title'>
<b:if cond='data:post.link'>
<a expr:href='data:post.link'><!-- google_ad_section_start --><data:post.title/><!-- google_ad_section_end --></a>
<b:else/>
<b:if cond='data:post.url'>
<a expr:href='data:post.url'><!-- google_ad_section_start --><data:post.title/><!-- google_ad_section_end --></a>
<b:else/>
<!-- google_ad_section_start --><data:post.title/><!-- google_ad_section_end -->
</b:if>
</b:if>
</h3>
</b:if>


5. Now again scroll down to where you see this:

<data:post.body/>


6. Now replace above code with below code.


<!-- google_ad_section_start --><data:post.body/><!-- google_ad_section_end -->


7. Now save your template and you are done.